Broad agency involvement helps boost King County enrollment

County enrollment now totals more than 140,000, in private and Medicaid plans.

Healht PSA

A “Coverage is Here” PSA at a King County Transit sales office.

Reaching the uninsured in King County requires efforts that go beyond individual agencies like Public Health or the Department of Community and Human Services.

The county’s goal of enrolling as many uninsured people as possible and its dedication to the Equity and Social Justice Initiative require various — sometimes unlikely — King County government branches to get creative when encouraging enrollment in Washington Healthplanfinder.

For instance:

  • The Assessor’s office has been including health care enrollment information in its annual mailings to all King County property owners.
  • The Department of Transportation rolled out a number of ads for Washington Healthplanfinder on its buses’ interiors and exteriors. Additonally, Transit Sales Offices display health care PSAs on TV monitors and offer literature on the enrollment process.
  • The Department of King County Information Technology has made enrollment more accessible through the county’s various web pages. By providing more links to Washington Healthplanfinder and a health care reform footer display on all King County government web pages, residents can easily find the information they need to enroll in the health exchange.

Successful outreach — reflected in the growing numbers of newly-insured, now at more than 140,000 in King County  — has depended on many contributions, through a strategy articulated by County Executive Dow Constantine: Mobilize every county agency that has direct contact with the public, and creating a “culture of coverage,” an expectation that everyone should have health insurance.

The underlying recognition is that improving the health of residents also improves the overall economy and quality of life for everyone.

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